In 1938, Paul W. passed away, leaving his daughter Ruth Blocher Rearic to assume leadership of the store. Under Ruth, the store flourished. With her love of knowledge, she became one of the first women to become a member of the American Gem Society. By 1947, Blocher's had outgrown its original home, and Ruth decided to relocate the store to 507 Lawrence Avenue. Soon after in 1954, Ruth's daughter, Rikki Blocher Rearic Blank joined her at the store.Finally, in 1992 Mary Blank DiCaprio became the fourth generation to enter the Blocher world.
