About Pura Vida

Learn About the brand

AT PURA VIDA... giving back has always been at the core of what we do, which is why we also created the Charity Collection. Over the last few years, we've partnered with more than 175 charities around the world to donate nearly $1.7 million to causes you care about. We're always striving to do more and are constantly on the lookout for more charities that can benefit from Pura Vida Bracelets.